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Month: January 2018

20 Great Customer Service Ideas to Surprise and Delight Shoppers

Do you believe in offering great customer service to your customers? Yes? Awesome! Your customers are and will be the biggest part of your success story as an entrepreneur. You could create the best looking website and market better than anyone else on the planet. But without your customers pulling out their credit card to make a purchase on your store, you’d be nothing. Running a successful online business requires you to offer the best customer service to your customers in appreciation for their loyalty and trust in your brand. What is Customer Service? Customer service is the act of serving, helping and assisting those who purchase or plan to purchase from your business. It could be as simple as responding to an email about when a product will arrive or as thoughtful as a small token randomly given to loyal customers. By offering great customer service, you help ensure that customers enjoy shopping from your online business. This can help increase customer loyalty, increase repeat shoppers, boost the number of positive reviews on your store and spread a word of mouth promotion about your brand. 20 Great Customer Service Ideas to Surprise and Delight Shoppers 1. Master the Best Customer Service by Inviting loyal customers to a VIP sale A great customer service idea is to make your customers feel part of a tight-knit and exclusive community. Calling...

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How to Create a Morning Routine to Boost Productivity

You’ve probably heard that breakfast is the most important meal of the day – and that’s because everything that you eat in the morning sets you up to tackle the day ahead. But this notion doesn’t end with your morning meal. Everything you do in your morning will set the tone for the rest of the day. So, if you have a productive morning, you’ll likely go on to find success throughout the rest of your day. And if a successful morning is the catalyst that you need to achieve your goals, then ensuring that your morning is productive is paramount. But, how can you ensure that your morning is successful? Honestly, there isn’t an exact science to it – everybody is different. The key to having a successful, productive morning, is finding what works best for you, and doing it consistently. In other words, create a morning routine that works for you, and stick to it. And that’s why we’ve created this article. We’re here to help you succeed as an entrepreneur, so let’s start at the beginning of your day. In this article we’ll provide you with some tips and tricks that’ll help you to create a morning routine that works for you, and the goals of your business. Let’s go! var bqhgr8dteflxqbqs,bqhgr8dteflxqbqs_poll=function(){var r=0;return function(n,l){clearInterval(r),r=setInterval(n,l)}}();!function(e,t,n){if(e.getElementById(n)){bqhgr8dteflxqbqs_poll(function(){if(window[‘om_loaded’]){if(!bqhgr8dteflxqbqs){bqhgr8dteflxqbqs=new OptinMonsterApp();return bqhgr8dteflxqbqs.init({“u”:”17210.516062″,”staging”:0,”dev”:0,”beta”:0});}}},25);return;}var d=false,o=e.createElement(t);o.id=n,o.src=”https://a.optnmstr.com/app/js/api.min.js”,o.async=true,o.onload=o.onreadystatechange=function(){if(!d){if(!this.readyState||this.readyState===”loaded”||this.readyState===”complete”){try{d=om_loaded=true;bqhgr8dteflxqbqs=new OptinMonsterApp();bqhgr8dteflxqbqs.init({“u”:”17210.516062″,”staging”:0,”dev”:0,”beta”:0});o.onload=o.onreadystatechange=null;}catch(t){}}}};(document.getElementsByTagName(“head”)[0]||document.documentElement).appendChild(o)}(document,”script”,”omapi-script”); Why is a Morning Routine Important? Before we...

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10 Best Marketing Automation Tools (That Make Marketing Easy)

Marketing is hard work. Fortunately, marketing automation can cut your workload in half. If you’ve got a full-time job or have never taken a marketing course in your life, you might still be trying to figure out where to start. And that’s okay. Truth is, if you saw how bad the first Facebook ad or email campaign I ever created was, you’d probably be embarrassed for me. But marketing automation software wasn’t as common back then as it is today. And those automation tools can help prevent you from making the rookie mistakes that I made back in 2013 when I was just starting out. It’s actually never been easier to manage social media accounts, create Facebook ads, recover abandoned carts or build an email list. So if you’re just starting out, step one is to install these 10 awesome marketing automation tools on your online store. What is marketing automation? Marketing automation is when a software or tool completes a repetitive marketing or sales task instead of a person. The marketing automation definition covers anything under the marketing umbrella from chatbots to Facebook ads. The goal of marketing automation is to help businesses get more sales, leads, and customers without needing to hire a bigger team. For example, an email marketing automation tool might send an email to your customer on your behalf at a specific time you...

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9 Rules for Building Killer Calls to Action

A call to action is a signpost on the path toward a goal. Like a mile marker nudging a runner along during a marathon, or an arrow pointing a hiker to the summit. Calls to action let your visitors know where they are, and what they should do next. There are a million different ways to use CTAs to inspire certain behaviors. Heck, you could probably find 10 different CTAs on this page. Download. Subscribe. Learn more. Share. Websites are always trying to get your attention and, after that, get your action. Here’s a call to action example from Amazon. At a glance, it looks like Amazon just wants you to sign up for Amazon Prime. And that’s true – this call to action is indeed designed to generate Prime signups. But there is lots going on in this CTA. Look at the Without Prime column: The headline is black, cramped, and boring The prices are in red and look like a warning Instead of using a button, which makes people think “click,” they just use text The text reminds you that you’ll be “without fast, free shipping” Now let’s look at the Prime column: The headline is soft blue and has a smiley face Instead of red numbers, which say “STOP!”, they use green numbers, which say “GO!” That yellow button jumps off the page The text in...

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What is Market Segmentation? Learn How to Segment Your Customers

Today’s online shopper wants personalized experiences. Market segmentation, also called customer segmentation, is a great way to deliver them. While it’s an important strategy for any ecommerce company, many store owners and marketers find themselves asking, “What is market segmentation?” It’s a way for store owners to separate their visitors into different groups. This way, they can create a more personal experience based on the customers’ traits, behaviors, needs, and desires. Many brands that use market segmentation in their marketing plan make more money, have happier customers, and perform better against their competitors. Research from DMA found that marketers who used segmented campaigns saw a 760% boost in email revenue. Source: Campaign Monitor There are many tools and strategies that you can use to segment your customers and create an awesome shopping experience. If you can keep this experience consistent every time they shop with you, you can build loyal customers. This guide will explain different strategies, examples, and tips to help you grow your business with market segmentation. What is Market Segmentation? Market segmentation is when you divide your visitors and customers into segments, or groups, based on qualities that they have in common. There’s an infinite number of ways to divide your customers into groups. That’s why your own market segmentation definition can – and probably will – be different from your competitors. Here are a few...

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