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Month: March 2018

Brand Awareness: 5 Tips for Turning Your Business Into a Brand

Coca-Cola is history’s greatest example of brand awareness, and for good reason. Whether or not you even like the stuff, chances are you know exactly how Coca-Cola’s logo looks, how it’s glass bottle is shaped, and that it’s the preferred drink of Santa Claus. So it makes sense that marketers are encouraged to study Coca-Cola’s “culture based around socializing and sharing,” and to use that “iconic, timeless logo” as inspiration when creating their own designs. All that said, Coca-Cola might not be our best brand awareness role model. For starters, the company has been around for 125 years. And it’s worth $190 billion. And according to LinkedIn, it has more than 63,000 employees. Those are three things that you and your online store won’t have. At least not this quarter. So let’s take a deep dive into brand awareness, ecommerce store style. First, we’ll hit on a few key things to keep in mind as you build a brand awareness strategy. Next, we’ll look at how to make noise once you decide what brand awareness means to your business. Then we’ll wrap up by going over some actionable tips that ecommerce stores like yours can take to cultivate brand awareness. The whole time, we’ll study examples of how businesses — businesses like yours, not business like like Coca-Cola — have made brand awareness come to life. What is Brand Awareness?...

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13 Best SEO Tools that SEO Experts Actually Use in 2018

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what their favorite SEO software are and compiled this list around the ones experts kept raving about. You don’t need to try all these tools, you just need to figure out which one works best for your store’s needs. 13 Best SEO Tools that SEO Experts Actually Use in 2018 Ahrefs: SEO Keyword Tool Ahrefs is the one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this seo tool to find the most linked to content within your niche. Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the seo keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research,...

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What is Viral Marketing: How to Become an Overnight Success

Do you want to reach new customers by promoting your online store’s best products? One of the hottest ways to reach more of your target audience is through viral marketing. Of course, it’s not quite as simple as adding cute animals to your marketing message, hoping that a kitten sitting on top of camping gear is enough to get your website link spread to the masses. But we’ll breakdown what steps you can take to help you inch closer to success. In this post, we’re going to look at how businesses can skyrocket sales through viral marketing. What is Viral Marketing? Viral marketing is any tactic that results in the rapid spread of a business’s marketing message on or offline. Think of big brand campaigns like Dove’s “Real Beauty.” People who don’t even use Dove products shared these brand campaign videos based on the emotional connection they created or the entertainment they offered for the general public. The Business Benefits of Viral Marketing The main goal for a viral marketing campaign is typically to increase brand awareness. Awareness about the existence of a business and the products it has to offer. In a perfect world, your business would find or create content about your products – content so appealing that large numbers of people want to share it. From those shares, new potential customers are introduced to your business...

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The Beginner’s Guide to Boosting Sales with Email List Segmentation

If you’re not segmenting your email database, you’re in big trouble. Why? Because the difference between a segmented and a non-segmented database is huge… MailChimp reported that its email marketing segmentation users saw a 100.95% higher click-through rate than their non-segmented list users. That’s insane. And there’s more. Lyris, Inc. asked marketers to indicate their top three results of using segmented email lists: 39% experienced higher open-rates 28% experienced lower unsubscribe rates and, 24% experienced better deliverability and increased sales leads. And last, but certainly not least… According to the Direct Marketing Association, 77% of email marketing ROI comes from segmented, targeted, and triggered campaigns. The list of mind-blowing stats goes on, and on. But, now that I’ve got your attention, let’s cut to the chase shall we? What Exactly is Email List Segmentation? Email list segmentation is the process of breaking down your email database into more specific groups of people. Then, you can tailor your marketing messaging to each individual group to boost sales. There are a number of ways you can segment your audience. Here are some of the most common ways: Geographic: Country, state, city, climate, etc. Demographic: Gender, age, income, occupation, etc. Psychographic: Lifestyle, interests, concerns values, etc. Behavioral: User status, benefits sought, intent, etc. Okay, but why is email list segmentation so important? Because, if you write emails for a specific type of...

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