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Author: CoffeeShop Hustle

A Marketing Guide to Psychographics

Psychographics has gotten a bad name. And not just because it shares a dictionary page with psychosis (losing touch with reality), psychosomatic (psychical problems caused by mental problems), and plain old psycho. As if that weren’t enough, 2018 kicked off with a big hubbub about psychographics and Cambridge Analytica, the infamous consulting firm that scooped up data from Facebook to run psychographic targeting on behalf of presidential candidate Donald Trump. This shadiness prompted headlines like Cambridge Analytica and the Perils of Psychographics. But even if psychographics has been dragged through the mud, it is still something that every marketer should understand. This post will take a closer look at: What psychographics is, and why it’s different than other types of data. How psychographics data can be used by marketers, not just slimy consulting firms. How psychographics data is collected. How you can outsource that data collection to our all-knowing friends at Facebook and Google. And how to implement and maximize psychographic segmentation. If you stick around for the next seven minutes, you’ll understand exactly what psychographics is, and how anyone with something to market – like, say, an ecommerce store – can use psychographics to their advantage. What is Psychographics? Psychographics refers to people’s qualitative characteristics. Unlike demographics – which analyzes black-and-white traits like age, income, and marital status – psychographics focuses on opinions, behaviors, and attitudes. You know,...

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4 Easy Ways to Massively Boost Sales with Upselling and Cross-Selling

You want to make more money with your dropshipping business, right? Okay, well there are two primary ways that you can achieve this: Make more sales Increase the amount of money each customer spends And, let’s cut to the chase: Getting new customers is tough. It’s much easier and more cost-effective to increase the amount each customer spends with you. In fact, it’s anywhere from 5-25 times more expensive to acquire a new customer than it is to retain an existing one. Plus, a massive 40% of an ecommerce store’s revenue is created by only 8% of its customers. That’s crazy, right? Bottom-line? If you don’t have strategies in place to increase your customer’s average order value, you’re leaving a lot of money on the table… Okay but, how do you scoop up all that cash? Enter upselling and cross-selling. These proven, time-tested strategies can help you earn more money from your customers. In fact, way back in 2006, Amazon reported that 35% of its revenues were a direct result of their cross-selling and upselling efforts. Your current customers are already primed to buy. All you have to do is give them a little nudge to increase the average order value — and, in this article, I’m going to show you how. You’ll learn: What upselling and cross-selling are. The subtle, but crucial differences between the two. 3 vital...

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How I Made $4558.03 in 9 Weeks Selling Phone Cases

Disclaimer: The author’s name has been changed to protect the privacy of the individual. This case study was originally scheduled to be published on the Shopify blog in 2017. I’ve never started a business before. Ever. As an ecommerce expert, it’s embarrassing to admit, but there it is. I’ve never successfully started and grown an online store. That fact weighed heavily on my mind when I was thinking about writing a case study to help other store owners succeed. It even kept me up late at night a few times. Starting a dropshipping business for the first time is a bit scary, but there are things you can do to turn that fear into a profitable business. The first step involves reading. Reading allows you to expand your knowledge, quickly. When you read something, you absorb all of the thoughts someone else already had and shared. You learn from their experiences and avoid falling into common pitfall traps. You can read Tim Kock’s How I Built a Dropshipping Store That Made $6667 in Under 8 Weeks. The next step is to seek mentorship. One of the easiest ways to avoid rookie mistakes is by talking to someone who has already made them. Not only will this help you save time and money, but it’ll also provide you with some more insight into what it takes to be successful. Often,...

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How to Set Up Your Shopify Store

Starting a new store can be both exciting and nerve wracking. Part of you is dreaming of all the possibilities from achieving success while the other part is worried you’ll fail. Creating a week by week case study is one of the hardest tasks I’ve ever been assigned. Despite having built several stores in the past, which all made money, I can’t help but worry about what will happen if things don’t go as planned. On the bright side, this week is all about building the store. It’s one of the most exciting parts of the whole process. It’s the time when you finally get a chance to turn that idea in your head into a real business. This is going to be super fun! In case you missed it, last week I covered how to choose a niche for your dropshipping store. And I decided to start a letterboard store. Feel free to check out that article first if you’d like to build your ecommerce store alongside me. Choosing a Brand Name One of the first questions you’ll be asked before you start your store is what your store’s name is. The business name you choose is important. It’s the name your customers will share with their friends, searchers will look for in Google, and you’ll be including on your website and marketing materials. You’ll need to come...

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These Exact 3 Email Campaigns Made Me an Extra $6,504.82

Creating email campaigns was a new experience for me. I had built a successful 6-figure store with Facebook ads but knew deep down that I couldn’t be dependent on that channel forever. So I started experimenting with email. Let me be clear, these email marketing campaigns were only sent to people who had previously purchased from our store. And we didn’t start on day one. We began creating email marketing campaigns after we had already amassed a large customer base and following. We didn’t send emails to random subscribers or ‘cold leads.’ We were new to email marketing and wanted to focus on giving our email campaigns the best chance of success. So, we focused on sending emails to people who had just purchased from us. Why? Because since they already purchased from us once, it was likely we could get them to purchase again. These email campaigns helped me make an extra $6,504.82 with the customer list I had already built up. You can use these copy and paste email templates for your own store or experiment by creating your own emails using these email campaigns as inspiration. But first, let’s dive into why you should create email marketing campaigns. Why You Should Create Email Marketing Campaigns One of the biggest mistakes I made as a store owner was relying on one marketing channel. At the time, Facebook...

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