For many entrepreneurs, launching a Shopify dropshipping store is an awesome way to break into ecommerce. After all, sometimes the prospect of spending time and money on managing your inventory is a deal breaker. But if you create an ecommerce store that uses a dropshipping business model, you’ll never need to carry any inventory. You’ll be free to focus your valuable time and resources on growing your online store, and making more sales. Dropshipping is a flexible way to run your business, and it’s supported by the majority of the largest ecommerce platforms – including the biggest ecommerce platform Shopify. We believe in making life easier for ecommerce entrepreneurs, so we’ve created this ultimate Shopify dropshipping guide to help you start your own successful Shopify dropshipping business.
What is Dropshipping?
Dropshipping is a business model in which ecommerce entrepreneurs sell products without having to carry any inventory. When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door. Dropshipping apps like Oberlo let you integrate products from various suppliers into your shop to further simplify the ordering process.
Dropshipping is the perfect business model for new ecommerce entrepreneurs. It’s simple to set up and manage, and it doesn’t require a large up-front investment. You can also run your dropshipping business in your spare time – you don’t need to quit your job to start a successful store.
What is Shopify?
Shopify is the leading ecommerce platform, enabling entrepreneurs to start their own online stores. Shopify is simple to use, so you’ll be able to build your own store even if you don’t have any technical experience. It’s perfect for entrepreneurs who want to launch their own ecommerce store without any hassle.
Why Would I Start Dropshipping on Shopify?
Dropshipping is the perfect business model for entrepreneurs who are looking to set up their own business with little up-front investment, and Shopify is the simplest platform you can use to create and run your store.
When you dropship on Shopify, you’ll never need to worry about excess inventory, as you’ll only ever order the necessary amount of products to meet the demand from your customers. This system is unlike a typical ecommerce business, which involves either manufacturing products or purchasing products from a wholesaler in bulk. If you’re dropshipping, you’ll be able to control your inventory with just a few clicks.
How to Setup Your Shopify Dropshipping Store
In this section of our Shopify dropshipping guide we’ll walk you through all the steps that you’ll need to take to create your own ecommerce store. We’ll show you our best tips for each stage you go through, and at the end of this you’ll have a fully functional Shopify dropshipping store that can start making money today.
Naming Your Shopify Dropshipping Store
This is the first step that you’ll take towards opening your Shopify dropshipping store. Here are some top tips for coming up with a name for your online store:
- Keep it simple.
- Be creative.
- Make it memorable.
Once you’ve come up with some ideas for the name of your Shopify dropshipping store, you’ll need to check what’s available. If you’ve come up with a name like “American Clothing Store,” it’s likely already in use. You can check this by using Google search, and also searching if there is a .com domain which is already being used.
Creating a Shopify Account
Creating an account for your Shopify dropshipping store is a simple and quick process. To start, you’ll need to visit Shopify’s homepage. Once you’ve loaded the page you’ll see an empty field at the top of the screen where you’ll need to enter your email address.
Enter your email address into this field. You’ll then be asked to create a password for your account and enter the name which you’ve decided on for your Shopify dropshipping store. Next you’ll need to fill out a couple of questions about your experience with ecommerce, along with a few personal details.
Once you’ve completed this, your Shopify account will be up and running. Next we’ll need to configure the settings to launch your Shopify dropshipping account.
Optimizing the Settings for Your Shopify Account
At this point in our Shopify dropshipping guide, we’re going to go through the settings of your newly created Shopify account. This step is essential so you can receive money from your customers, create your store policies, and establish your shipping rates.
The first thing you’ll need to do is add a payment option to your Shopify dropshipping store. This is a vital step, as you won’t be able to receive money from customers if you don’t add a payment option.
To add payment information you’ll need to access Shopify’s “Settings” page. From here, simply select the “Payments” tab on the left and add your payment information.
We’d recommend that you add a PayPal account here. If you don’t have an account you can sign up for one in just a few minutes – it’s a simple process, even if you’re not technically proficient. You can also check out our article on PayPal and other payment gateways here.
You can access this tool from Shopify’s settings. Click on the “Checkout” tab and scroll down to the bottom to find the fields which were mentioned.
Click on the “Generate” button and you’re good to go.
It’s critical that your Shopify dropshipping store has clear shipping rates. We’d recommend that you always offer free shipping, as this is the easiest option. If you offer separate shipping rates for various regions it can become confusing, so simply incorporate your shipping fees into the price of your products and make shipping free. For example, if you’re planning to sell a T-shirt for $20, raise the price to $25 and offer free shipping. Using FREE SHIPPING! as part of your Shopify dropshipping store’s marketing will help you sell your products.
You can set free shipping on your store by accessing the “Shipping” tab in your Shopify settings.
Delete all of the domestic shipping zones and add “Free International Shipping” into the “Rest of World” section. Then you’ll need to select “Rate: Free Shipping Rate” and you’re good to go.
Launching Your Shopify Dropshipping Store
You’ve now added all the necessary information that you’ll need to launch your Shopify dropshipping store.
To launch your store, simply access the “Sales Channels” option on your Shopify settings. From here select the “add an online store” option.
Once you’ve finished this set you’ll have an online store which is up and running!
Designing Your Shopify Dropshipping Store
In this section of our Shopify dropshipping guide, we’ll go over the importance of design for your ecommerce store, and we’ll talk about some key points for you to consider.
Having an aesthetically pleasing ecommerce store is just as important as a brick and mortar store having an enticing shop window. It’s a user’s first impression of your business, and first impressions count.
There are two main aspects of design that you’ll need to take into consideration when you’re designing your Shopify dropshipping store – your theme, and your logo.
Picking a Theme on Shopify
Shopify has a built-in theme store that you’ll be able to use to source a wide variety of themes. You will find both free options and premium options. Take a look around and decide on the best theme for your store based on your financial resources – if you’re starting your store with a tight budget we’d advise choosing a free theme.
Creating a Logo for Your Store
The logo for your Shopify dropshipping store will help customers remember your brand. Take some time to consider how you want your logo to look, and how it will fit in with the rest of your store’s design.
If you’re interested in creating your own logo then you can use graphic design software, like Photoshop or Canva, or take advantage of free online logo software. You can also outsource high-quality graphic designs from freelance platforms, like Upwork or Fiverr, at an affordable price point.
Dropshipping on Shopify With Oberlo
Once you’ve sorted out the design of your Shopify dropshipping store, you’ll need to start adding products, so you can start generating revenue. To add products that you can dropship, you’ll need to install the Oberlo app, which is the leading platform for ecommerce entrepreneurs who want to import dropshipped products to their Shopify dropshipping store. Oberlo and Shopify are seamlessly integrated, so you’ll be able to start importing and offering products from Day 1.
When you’ve installed Oberlo with Shopify, you’ll need to add a category onto your Shopify store. Name this category after the type of products which you’ll be selling. If you’re thinking about starting an online T-shirt business, then simply name this category “T-shirts.”
With the Oberlo-Shopify integration complete, you can use the Oberlo app to search for products that you’re interested in selling. Click the import button on any products that you’d like to sell and they’ll be imported directly into your Shopify dropshipping store.
Making Your First Sale
Now it’s time to start generating revenue and making sales with your Shopify dropshipping store. It’s unlikely that you’ll be generating a huge volume of traffic from simply launching your store, so we recommend that you use marketing campaigns to draw potential customers to your store.
Take a look through the various marketing channels which are available, and do some research to find out which one will work best to drive traffic to your Shopify dropshipping store. If you think that you’ll excel with Facebook advertising, then test out some campaigns. If you want to try your hand at Instagram, go for it. The most important thing is to keep testing, and you’ll soon find out which marketing strategies work best for your ecommerce business.
Over To You
You’re now the owner of your own Shopify dropshipping store. Congratulations!
We’ve covered a lot in this Shopify dropshipping guide, but you’ll learn even more while you’re actually getting your hands dirty running your own business. There’s no limit to the amount of money that you can make with your online store, so it’s time to start making sales and generating revenue.
Want to learn more?
- How I launched my eCommerce store in less than 30 minutes (with products)
- How To Select Dropshipping Suppliers
- What Should You Sell Online?
- 10 Online Stores to Use as Inspiration for Your First Store
If you have any other questions let us know in the comments section – we’re happy to help you out in your ecommerce journey.